Apollo Hospitals decided to roll out a campaign to salute the selfless service of doctor community. The campaign work was entrusted on us to deliver a warm ‘thank you’ message to every doctor for imparting care and compassion beyond prescription. So we executed a campaign praising every doctor for their committed service, hard work and dedication in relieving the suffering of the patients and ensuring their speedy recovery.
The campaign was a great success as it was well received and appreciated by one and all. It was released in leading dailies in English and vernaculars
The client wanted to position Black Thunder as a total family recreation zone than how it was perceived before, till then BT was perceived as a water rides theme park suitable for youth and children. So we strategized the communication accordingly: Black Thunder offers something for everyone and that’s absolute whew! BT is the place to visit with family and friends to have a complete holiday experience.
We came up with a set of three Ads which have earned the appreciation not only from the client but they proved to be a cracker in terms of ROI.
A strong message to the public that BSNL is a strong network that can withstand any hostile weather and natural calamity. This one-off Advertisement of ours is a more of an explainer nature, direct and hard-hitting to show how strong BSNL has been in offering uninterrupted service to the society defying all odds.
The client intended to convey the point that BSNL is the reliable leader among other players, which we precisely conveyed through the Advertisement. Take a look.
Putting CSR in practice is a way of life at IndianOil. The client wanted to position themselves as the responsible corporate citizen than being the No. l fossil fuel enterprise in India. Our creative team conceived and developed an advertisement that strongly carried the message that India’s energy champion is also India’s green champion. We received liberal appreciation from the client. Not to mention, the creative was spot on.
It was a brand awareness campaign awarded to us. We had a task to inform the general public, stakeholders and the well-wishers with a message that Coal India is expanding its horizon ever since its inception. Pushing limits by exploring the depths of possibilities is a quality Coal India has been carrying for the past 6 decades. And finally, the company is not just working hard, expanding possibilities but also they are realizing dreams and making profits. Which we have precisely communicated. Have a look.